Calm
Campaign 1: Don't Calm Down
(Spec work)
Problem: People with anxiety often seek comfort by writing long messages to their loved ones. But the response is usually a futile "calm down."
Solution: A chat plug-in that detects phrases like "calm down" and suggests users pick a more compassionate response from a curated landing page on Calm's website.
Campaign 2: Breathe In The Bright Side
Problem: We're all met with mini mishaps that trigger our panic mode, no matter how small they may be.
Solution: A lighthearted reminder to look at the positive side of things.
Team: Sanchayika Mathur, Ronan Donelly and Hailey Ireland
Instagram Contest
Followers were asked to share their stress for a chance to win a one-month free trial of the Calm app.
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